Your mission

Your Mission:
Lead HER ONE’s growth marketing function with a focus on creative-led performance across acquisition, retention and reactivation. This is not a typical growth role: you’ll be obsessed with how copy, content and storytelling impact CAC, CTR, CVR, and LTV. Your superpower is turning creativity into performance and vice versa.

Key Responsibilities:
Growth & Performance Strategy

• Own paid marketing channels (Meta, TikTok, Google, etc.) with a creative-first mindset.
• Develop and manage full-funnel growth campaigns: acquisition, retention and reactivation.
• Optimize performance KPIs including CAC, ROAS and LTV with a test-and-learn approach.
• Design a scalable creative testing system for paid and owned channels.
• Lead cross-functional growth initiatives with Product, Brand and Content teams.
• Design and execute lifecycle marketing strategies (email, SMS/Whatsapp, retargeting) to increase customer retention and repeat purchase rate.
• Collaborate with Product and CX teams to reduce churn and build habit-forming experiences.
• Own CLV metrics and continuously iterate on upsell, cross-sell and winback flows.

 Creative-Driven Campaign Execution

• Partner closely with content creators, designers and copywriters to develop high-performing ad creatives and landing pages.
• Brief and manage UGC creators and video teams to produce top-of-funnel ads and social-native assets.
• Build creative briefs based on data and iterate fast on winning formats.
• Understand visual and messaging hooks that resonate with HER ONE’s target audience (25+ women focused on wellness).

Data & Analytics

• Develop dashboards and reporting frameworks to analyze performance across channels.
• Translate data into creative insights and new growth hypotheses.
• Use attribution tools and customer cohort analysis to inform investment decisions.

Your profile

What We’re Looking For
Must-Haves:

• 5+ years of experience in growth marketing, with a strong emphasis on D2C performance.
• Experience driving retention through lifecycle marketing, CRM tools or loyalty initiatives.
• Demonstrated ability to scale paid media budgets profitably.
• A deep understanding of how creative impacts performance (and vice versa).
• Experience managing UGC, ad production or creative freelancers.
• Strong analytical and A/B testing skills.
• Fluency in English; German is a must.

Bonus Points: 

• Worked in wellness, supplements or female-focused brands.
• You’ve personally built or scaled TikTok/Meta ad accounts.
• You’ve scaled subscription or repeat-purchase DTC products.
• Experience in CRO and landing page testing.
• You thrive in an entrepreneurial, hands-on environment and love wearing many hats.

About us

HER ONE empowers women through personalized wellness solutions, nurturing health and beauty at every life stage. 

Our customer-centric, digital-first approach seamlessly blends nature and science, creating effortless healthy habits. 

From gut health to beauty, overall well-being to weight management, our carefully crafted range — including functional snacks — supports the modern woman's journey to her best self.